10+ Trucks

MorPro Fleet Automation

Full operating system for fleets that want to scale intelligently.

MorPro Fleet Automation is the complete fleet operating system for established operations running 10 or more trucks. At this scale, you need more than dispatch and compliance — you need a dedicated operations manager, custom technology integrations, and strategic planning that treats your fleet like the business it is.

Fleet Automation includes everything in Scale plus a dedicated fleet operations manager, custom TMS integration, automated freight matching, real-time P&L visibility across your entire fleet, and direct shipper relationship development. This is the tier where your fleet stops being a job and starts being an investable enterprise.

With quarterly business reviews, API access to MorPro fleet intelligence, and priority support through a dedicated Slack or Teams channel — Fleet Automation is the operating backbone that lets you scale from 10 trucks to 50 and beyond.

Get Started See All Plans

Who It's For

Is MorPro Fleet Automation right for you?

🎯

Fleet owners running 10+ trucks who want enterprise-grade operations

📈

Growing fleets that need a dedicated operations manager and strategic planning

🔧

Companies looking to build direct shipper relationships and reduce broker dependency

🚀

Fleet operators preparing their business for investment, acquisition, or major expansion

Feature Breakdown

Everything included in MorPro Fleet Automation.

Dedicated Fleet Operations Manager

A named MorPro operations manager assigned exclusively to your fleet — your single point of contact for all operational decisions, escalations, and strategic planning.

Custom TMS Integration & Workflow Design

Transportation Management System integration tailored to your operation — connecting dispatch, accounting, compliance, and reporting into one unified workflow.

Automated Freight Matching & Load Planning

AI-assisted freight matching that analyzes lane history, driver availability, and rate data to automatically surface the highest-margin load opportunities for your fleet.

Real-Time Fleet-Wide P&L Visibility

Live dashboard showing revenue, costs, and margin for every truck in your fleet — updated daily, accessible anywhere, no more waiting for month-end reports.

Driver Retention & Incentive Programs

Custom driver retention strategies including performance bonuses, incentive structures, and engagement programs designed to reduce turnover and keep your best drivers.

Fuel Card Optimization & Bulk Rate Access

Fleet-wide fuel card management with route-optimized fueling recommendations and access to MorPro's bulk fuel rate network for maximum savings.

Insurance Audit & Renewal Management

Annual insurance audits, market comparisons, and renewal negotiations to ensure you always have the best coverage at the best rate as your fleet grows.

Fleet Expansion Planning (Equipment + Lanes)

Data-driven expansion planning — which lanes to enter, which equipment to acquire, and when to add capacity based on market analysis and fleet performance data.

Direct Shipper Relationship Development

Strategic development of direct shipper contracts to reduce broker dependency, increase rate stability, and build long-term revenue relationships.

Quarterly Business Review & Financial Strategy

In-depth quarterly reviews covering fleet performance, financial health, market trends, and strategic growth planning with the MorPro executive team.

API Access to MorPro Fleet Intelligence Data

Programmatic access to your fleet's performance data, benchmarks, and analytics through the MorPro API — for custom reporting or integration with your own tools.

Priority Support — Dedicated Slack or Teams Channel

Direct communication channel with your MorPro operations team for real-time support, urgent escalations, and day-to-day coordination.

How It Works

Your path with MorPro Fleet Automation.

Executive Onboarding

Deep-dive into your fleet operations, financials, technology stack, and growth goals. Your dedicated fleet operations manager is assigned.

Infrastructure Build

Custom TMS integration, automated freight matching, real-time dashboards, and all Fleet Automation systems are deployed and configured for your operation.

Optimization Phase

Driver retention programs, lane optimization, direct shipper outreach, and fuel card optimization are activated to start improving margins immediately.

Strategic Growth

Quarterly business reviews, expansion planning, and ongoing operational refinement to continuously scale your fleet with intelligence.

FAQ

Common questions about MorPro Fleet Automation.

Your fleet operations manager is your single point of contact at MorPro. They oversee daily operations, handle escalations, coordinate with dispatch and compliance teams, lead your weekly strategy calls, and drive your quarterly business reviews. Think of them as your VP of Operations.

Our system analyzes your fleet's lane history, driver locations, equipment types, and current market rates to surface the highest-margin load opportunities. It learns from your fleet's patterns over time and gets smarter with every load.

Yes. We support integrations with major TMS platforms and can build custom connectors for proprietary systems. The goal is to unify your existing tools into one operational workflow, not replace what is already working.

You get read access to your fleet's performance data, including per-truck metrics, lane analytics, compliance status, and financial summaries. The API supports JSON format and can be integrated with BI tools, custom dashboards, or your own applications.

Explore Other Plans

Find the right level of automation.

1–2 Trucks

Ready to get started with MorPro Fleet Automation?

Tell us about your fleet and we'll build a custom automation plan around your operation.

Get Started