MorPro Scale
Systems that let you grow without adding chaos.
MorPro Scale is for fleet owners who have proven the model with 1–2 trucks and are ready to grow — but need the systems, data, and coordination to scale without losing control. Adding trucks should increase margin, not multiply chaos.
Most fleets stall between 3 and 10 trucks because the owner becomes the bottleneck. They are dispatching, managing drivers, chasing compliance, and trying to track costs on spreadsheets. Scale replaces that with structured multi-truck operations, driver performance tracking, and fleet-wide visibility.
With everything in Launch plus advanced coordination, lane optimization, revenue benchmarking, and weekly strategy calls — Scale gives you the operating playbook to grow from a small operation into a real fleet business.
Is MorPro Scale right for you?
Fleet owners with 3–10 trucks ready to systematize their operations
Owner-operators who scaled past 2 trucks and feel overwhelmed
Small fleet businesses that want data-driven decision making
Operators looking to build SOPs and processes before scaling further
Everything included in MorPro Scale.
Multi-Truck Dispatch Coordination
Centralized dispatch operations across your entire fleet — load assignment, driver scheduling, and route optimization managed as one system.
Driver Performance Tracking & Scorecards
Individual driver scorecards measuring on-time delivery, fuel efficiency, HOS compliance, and revenue per mile — so you know who is performing and who needs coaching.
Fleet-Wide Compliance Dashboard
Single-view compliance monitoring across all trucks and drivers — license expirations, medical cards, insurance renewals, and inspection results tracked automatically.
Lane Optimization & Rate Analysis
Data-driven analysis of your most and least profitable lanes, with recommendations to shift capacity toward higher-margin freight.
Centralized Maintenance Cost Tracking
Per-truck maintenance cost history, vendor comparison, and preventive maintenance scheduling — so you can spot problems before they become breakdowns.
Revenue-Per-Truck Benchmarking
Monthly benchmarking of each truck's revenue, cost, and margin against fleet averages — identifying underperformers and optimization opportunities.
Custom SOPs & Operating Playbooks
Standard operating procedures built for your specific operation — onboarding checklists, dispatch protocols, maintenance workflows, and safety procedures.
Load Board + Broker Management
Strategic load board usage and broker relationship management to secure consistent, high-paying freight across your fleet.
Weekly Strategy Calls with MorPro Ops Team
Dedicated weekly calls with your MorPro operations team to review performance, discuss strategy, and plan fleet growth moves.
Your path with MorPro Scale.
Fleet Audit
We review your current operations, truck performance, driver metrics, and cost structure to identify gaps and quick wins.
Systems Upgrade
We layer in multi-truck dispatch coordination, compliance dashboards, and performance tracking on top of your existing Launch infrastructure.
Playbook Development
Custom SOPs, operating playbooks, and benchmarking frameworks are built specifically for your fleet and market.
Weekly Optimization
Ongoing weekly strategy calls, lane analysis, and performance reviews to continuously improve margins and scale efficiently.
Common questions about MorPro Scale.
Find the right level of automation.
MorPro Launch
Everything you need to run clean from day one.
Learn More →10+ TrucksMorPro Fleet Automation
Full operating system for fleets that want to scale intelligently.
Learn More →Passive InvestorsMorPro Maverick
Done-for-you trucking business. You invest, we handle everything from A to Z.
Learn More →Ready to get started with MorPro Scale?
Tell us about your fleet and we'll build a custom automation plan around your operation.
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